{"id":253,"date":"2016-12-06T19:22:17","date_gmt":"2016-12-07T01:22:17","guid":{"rendered":"https:\/\/lightfellow.com\/?p=253"},"modified":"2016-12-06T19:22:17","modified_gmt":"2016-12-07T01:22:17","slug":"featured-expert-diana-clegg-shares-three-crucial-steps-for-moving-your-non-profit-forward","status":"publish","type":"post","link":"https:\/\/lightfellow.com\/?p=253","title":{"rendered":"Featured Expert: Diana Clegg Shares Three Crucial Steps for Moving Your Non-Profit Forward"},"content":{"rendered":"<p><a href=\"https:\/\/lightfellow.com\/wp-content\/uploads\/2016\/12\/dianacleggheadshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-254\" src=\"https:\/\/lightfellow.com\/wp-content\/uploads\/2016\/12\/dianacleggheadshot.jpg\" alt=\"dianacleggheadshot\" width=\"160\" height=\"160\" srcset=\"https:\/\/lightfellow.com\/wp-content\/uploads\/2016\/12\/dianacleggheadshot.jpg 160w, https:\/\/lightfellow.com\/wp-content\/uploads\/2016\/12\/dianacleggheadshot-150x150.jpg 150w, https:\/\/lightfellow.com\/wp-content\/uploads\/2016\/12\/dianacleggheadshot-50x50.jpg 50w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>Diana Clegg has over 20 years of organizational development experience with non-profits. Currently she is the Executive Director of Erasing the Distance, an organization that uses theatre to promote awareness and compassion around mental health issues. You can find more information on Erasing the Distance <a href=\"http:\/\/erasingthedistance.org\">here.<\/a><\/p>\n<hr \/>\n<p>I was a board member of ETD for 3 years from 2011-2014.\u00a0 In 2012, we had hit the wall that all small non-profits hit, which is \u201cWhat is the most important thing to do next?\u201d\u00a0 We needed more funding; we needed more board members; we needed every kind of staff member but could only afford <em>half<\/em> of <em>one<\/em>; we needed a space; we needed to expand our programming, and we were paralyzed because we didn\u2019t know which step to take first.<\/p>\n<p>We decided to hire an operations manager, and boy did we get lucky.\u00a0 Diana came in and firmly but gently laid out our marching orders, and we all relaxed.\u00a0 When I started on the board, ETD had a budget of about $125,000 and had reached about 10,000 audience members. Today, the budget is closer to $275,000 and they have reached 55,000 audience members.\u00a0 I believe that is due largely to Diana.<\/p>\n<p>If this sounds familiar to you, read on.\u00a0 Below are Diana\u2019s top 3 steps to moving from paralysis to progress.<\/p>\n<p>Step 1: Diversify Your Funding<\/p>\n<p>The first thing Diana did was analyze our fundraising and make a plan to diversify the sources of our income. \u201cI know a lot of social service agencies have a lot of grant funding from the government, so when we have problems like we are having now with the Illinois budget, that really impacts their work,\u201d says Diana. At Erasing the Distance, we had a very generous benefactor who was fronting a large percentage of our budget, and Diana strategically widened our funding sources by approaching corporations and foundations.<\/p>\n<p>Step 2: Create Systems<\/p>\n<p>At small non-profits, many of the tasks are handled by one person who follows their own system. If that person is unavailable, nobody else can cover them, and important things fall through the cracks. So, the second thing Diana did at Erasing the Distance was work with the founder and part time staff to get everything out of their heads and written down.\u00a0 Then she created scalable and trainable systems, such as tracking expenses, that all staff members could learn. \u00a0According to Diana, \u201cThat really helps with growing an organization because then as you gradually bring new people on, you have a better sense of what\u2019s needed and how to bring them in and get them trained.\u201d<\/p>\n<p>Step 3: Get An Office<\/p>\n<p>For many years ETD operated virtually.\u00a0 Each staff member worked out of their home, and they met once a week in person. \u00a0Although that practice kept overhead low, it wasn\u2019t efficient and was actually hampering growth. As soon as she could, Diana got a central office. \u201cIt was a big commitment to making that regular payment, but the payoff was huge, on so many levels. We have relationships now with people, actors coming in to rehearse, having the staff here together. It\u2019s 100% better,\u201d she says.\u00a0 The solution for ETD was office sharing.\u00a0 They shared with another small non-profit, which not only eased the fear and cost, but also built peer relationships.<\/p>\n<p>It\u2019s easy to get overwhelmed when you need to change EVERYTHING.\u00a0 Hopefully these three steps will help you strategically and steadily build your infrastructure for growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diana Clegg has over 20 years of organizational development experience with non-profits. Currently she is the Executive Director of Erasing the Distance, an organization that uses theatre to promote awareness and compassion around mental health issues. You can find more information on Erasing the Distance here. I was a board member of ETD for 3 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured Expert: Diana Clegg Shares Three Crucial Steps for Moving Your Non-Profit Forward - Lightfellow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lightfellow.com\/?p=253\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Expert: Diana Clegg Shares Three Crucial Steps for Moving Your Non-Profit Forward - Lightfellow\" \/>\n<meta property=\"og:description\" content=\"Diana Clegg has over 20 years of organizational development experience with non-profits. Currently she is the Executive Director of Erasing the Distance, an organization that uses theatre to promote awareness and compassion around mental health issues. You can find more information on Erasing the Distance here. 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