One of the questions about using video is when to hire a professional versus doing it yourself. Here is a good benchmark: If you are using the video to make a first impression or to raise money, you need a professional. First impression videos would be web videos, introductory videos, testimonial videos, service or product demos, anything that the general public will see. If you are using video to raise money at a gala or for a capital campaign, you want to use a professional.<\/p>\n
But for videos that are going to your people, i.e. your list, supporters, clients who already know and value you, DIY is OK. This category would be social media videos, email blasts or blog videos; any video that is timely and relevant to your list, such as an opening of a new facility, or 5K race footage.<\/p>\n